Built for What Comes After the Redesign

CrowToes isn’t a creative agency or a dev shop.

We’re a conversion partner for businesses that want to evolve—with modular systems, strategic experiments, and results that compound.

Some of our happy clients

A Different Kind of Web Partner

Most agencies focus on launches. We focus on what happens after—when the leads need to flow, the data needs to speak, and the business needs to grow.

CrowToes was built for that moment.

We help service businesses turn their websites into performance platforms: faster, smarter, and aligned with what your users actually do.

If you’re tired of starting from scratch every two years—or guessing what works and what doesn’t—you’re in the right place.

Meet Michael Croteau

Founder, Developer, Strategic Partner

I’m Michael, the sole force behind CrowToes. I’ve been building custom WordPress sites since 2010—long enough to know that launch day isn’t the finish line. It’s just the starting point.

Over the years, I’ve worked with startups, service businesses, nonprofits, and large teams juggling multiple marketing tools. The common thread? Every one of them needed more than a website. They needed clarity.
Clarity about what was working, what wasn’t, and where to go next.

That’s what CrowToes delivers—through performance-focused rebuilds, data-informed optimization, and ongoing strategic support that evolves as your business does.

Our Philosophy

We don’t chase shiny trends. We build systems that last.

We believe in:

  • Testable design. Because ideas are only as good as their performance.
  • Modular architecture. So updates are fast, flexible, and data-driven.
  • Thoughtful strategy. Because the best CRO happens before a single pixel is placed.
  • Ongoing evolution. Your site should grow with you, not hold you back.

We keep our client list small—so we can go deep, move fast, and act like a true extension of your team.

Who We Work Best With

CrowToes is built for:

  • B2C service businesses, SaaS companies, and growth-stage orgs
  • Teams with strong content or traffic, but underperforming conversion
  • Marketers and founders who want more than pixel-pushing—they want progress

If you’re sitting on a mountain of content and data, but not sure what to do next…
If you’re investing in traffic but guessing at outcomes…
If your site isn’t broken, but it’s not pulling its weight…

Let’s talk.

Frequently Asked Questions:

What kind of businesses do you work with?

We specialize in working with small to mid-sized service businesses, B2B companies, and mission-driven nonprofits—especially those with meaningful traffic and a desire to grow through strategic optimization.

Are you a WordPress agency?

Nope. We’re a high-touch WordPress consultancy—led by a seasoned developer who gets involved in every project. We only work with a few clients at a time, so you get deep focus, not a team of junior devs behind a sales rep.

What makes you a “WordPress CRO expert”?

We combine advanced custom WordPress development with real conversion rate optimization—meaning we don’t just build beautiful websites, we build systems designed to test, improve, and convert.

What’s your development background?

Michael has been building WordPress sites since 2010. Over the past decade-plus, he’s worked on enterprise platforms, grant-funded nonprofits, and national brands—always with a focus on usability, performance, and results.

What’s different about how you build websites?

We don’t chase trends or slap on page builders. Every site is modular, fast, and designed for message testing. That means you can evolve your site over time instead of starting from scratch every two years.

Why do you only take on a few clients each year?

To go deep. We don’t believe in surface-level projects. Every engagement gets our full attention—from discovery through design, testing, and long-term strategy. Fewer clients, better outcomes.

Do you offer design as well, or just development?

We lead with strategy and custom development—but collaborate with designers when needed. If your brand is solid, we’ll bring it to life. If you need a visual overhaul, we can bring in a designer who fits the project.

What happens after the website is launched?

That’s where things get good. Most clients stay on with us for CRO services or Evolutionary Maintenance. We help you test headlines, improve CTAs, streamline backend systems, and continuously improve your results.

Need to schedule outside these times?