Evolutionary Maintenance & Consulting

Not Just Maintenance. Momentum.

Your website should grow alongside your business—not fall behind it.

Most maintenance plans focus on patching plugins and keeping the lights on. Ours is different. Evolutionary Maintenance is an ongoing partnership built for ambitious teams who want to optimize, test, and move forward—month after month.

What Makes It “Evolutionary”?

This isn’t a service contract—it’s a strategic engagement.
We pair traditional WordPress maintenance with consulting, KPI reviews, proactive development, and systems thinking.

You’re not just getting updates and backups.
You’re getting:

  • Strategic insight on what to test, fix, or build next
  • Regular reviews of KPIs, funnels, and friction points
  • Dev hours each month to implement high-impact improvements
  • A site that becomes more useful, more powerful, and more aligned over time

What’s Included

Every engagement includes these core service areas—scaled to your needs and team maturity:

Strategy & KPI Planning

We start with discovery and align on business-critical metrics. Then we build toward them—tracking by funnel, content type, or conversion path.

Consulting & Proactive Recommendations

Each month (or quarter), we bring new ideas to the table. From UX fixes to backend automations, our proposals are ranked by effort and impact—so you always know where to invest next.

Custom Development Execution

You’ll have dedicated dev hours each month to act on recommendations. That could mean UI adjustments, new features, automation, A/B testing, or integrations with your existing tools.

WordPress Maintenance & Optimization

All the technical care your site needs: plugin and core updates, backups, security monitoring, uptime alerts, performance tuning, error handling, and more.

Touchpoints, Reporting & Communication

Depending on your tier, you’ll receive reports, check-ins, and performance reviews—ranging from quarterly insight snapshots to weekly KPI roadmaps and async video updates.

Who It’s For

Evolutionary Maintenance is ideal for:

  • Marketing and leadership teams who want a strategic partner, not just a developer
  • Growing businesses that need both flexibility and accountability in how their site evolves
  • Teams running CRO, content, or paid traffic—where performance needs to improve, not just stay afloat
  • Companies with internal bottlenecks—who need someone proactively watching for opportunities, not just reacting to bugs

The Result: A Site That Gets Better Every Month

You won’t wonder when something will improve.
You’ll have a plan for what’s next.

No more long gaps between dev projects.
No more guessing what to prioritize.
No more tech debt you keep meaning to clean up.

Just consistent, collaborative progress—with the flexibility to grow as your business does.

Ready to Work Smarter With Your Site?

Whether you need light-touch strategic support or a fully embedded digital growth partner, we offer flexible plans that scale with your needs.

Frequently Asked Questioins:

What is Evolutionary Maintenance, exactly?

It’s our ongoing consulting and development partnership focused on improving your business operations through smart, custom-built technology. Think less “website upkeep” and more “business systems evolution.”

Is this the same as a support or maintenance plan?

Not at all. Traditional maintenance plans are reactive—we’re proactive. We meet regularly to understand your business goals, recommend improvements, and build custom solutions that help you work smarter and scale faster.

What kinds of improvements do you make through this service?

This isn’t about fixing bugs. It’s about unlocking growth. We might help you launch a Salesforce-integrated customer portal, automate internal workflows, build a lead generation app, or develop a native iOS/Android app that supports customer retention. Every proposal is grounded in your real business needs.

Do I need to be a rebuild or CRO client first?

Yes. Evolutionary Maintenance is only available to clients already engaged with us for both a CrowToes Rebuild and ongoing CRO Services. This ensures the core site is built for scale—and that we already understand your business deeply enough to offer high-impact recommendations.

How often do we meet?

Most clients meet with us once or twice a month for strategic check-ins and progress reviews. We also maintain asynchronous communication through your client dashboard so nothing slips through the cracks.

Do you work with our internal tech or dev team?

Absolutely. We often collaborate with internal developers, IT managers, or marketing ops teams to spec features, plan integrations, or hand off project components. Our goal is to enhance—not replace—your internal capacity.

Can this include marketing automation or CRM improvements?

Yes, and often does. If we see an opportunity to improve lead flow, customer onboarding, or retention through better use of automation or CRM tooling, we’ll help design and implement those systems too.

Need to schedule outside these times?