What 14 Years in WordPress Taught Me About Client Experience
The Long Game of WordPress and Client Work When I started building WordPress sites in 2010, I thought success would…
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The Difference Between a Developer and a Growth Partner
Not All Devs Are Growth Partners—And That’s Okay There’s a big difference between someone who can build your website and…
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Why I Only Take on a Few New Clients Each Year
Why Fewer Projects = Better Outcomes People are often surprised when I tell them that I only take on a…
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Why I Use ACF Blocks Instead of Page Builders for CRO
The Tools You Choose Shape What You Can Build Most business owners don’t think twice about what’s under the hood…
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What I Look for in a CRO Partner (From the Other Side of the Table)
Flipping the Lens on CRO Partnerships Most of the time, when people talk about CRO services, it’s from a sales…
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What Developers Get Wrong About Website Performance
Fast ≠ Effective Ask most developers what makes a site “perform well,” and you’ll likely hear some combination of page…
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The One Question Every Dev Should Ask Before a Rebuild
Rebuilding Is a Big Deal—So Ask the Right Questions A website rebuild isn’t just a facelift. It’s a strategic inflection…
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Building for Testability: How to Avoid Painting Yourself Into a Corner
Don’t Build Yourself Into a Box A website can look great, load quickly, and feel polished—but if it wasn’t built…
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Page Speed Is Just the Beginning: What Real Performance Looks Like
Speed Gets the Headlines—But It’s Not the Whole Story Ask most web developers how they measure performance, and they’ll point…
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How We Use Clickthrough Rate as a Compass for Website Strategy
Not All Clicks Are Created Equal Clickthrough Rate (CTR) gets a weird reputation. In some corners, it’s treated like a…
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Behind the Scenes of a WordPress CRO Rebuild
Most Redesigns Don’t Fix the Real Problems If your website feels outdated, slow, or hard to update, the default solution…
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Is It Time to Rebuild or Optimize? A Strategic Website Check-In
Not Every Website Needs a Redesign When a website feels off—slow to load, hard to update, underperforming despite steady traffic—the…
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