Why I Only Take on a Few New Clients Each Year

Why Fewer Projects = Better Outcomes

People are often surprised when I tell them that I only take on a handful of new clients each year. At first, it sounds like a limitation—like there’s a waitlist, or I’m stretched too thin, or I’m just trying to be exclusive for the sake of it.

But it’s none of those things.

I work with fewer clients by choice—because the work works better that way.

After 14 years in WordPress development and Conversion Rate Optimization, I’ve learned that doing this well doesn’t scale like a SaaS product or a template shop. What makes the results great—what makes the experience sustainable—is depth, not volume.

This isn’t a scarcity gimmick. It’s a strategic design decision.

And if you’re the kind of business that values focus, iteration, and long-term traction, that decision benefits you just as much as it does me.

More Clients = Less Focus (And Less Strategy)

There’s a natural ceiling on how many relationships you can hold with real depth.

I’ve worked in the agency world. I’ve seen what happens when a dev or strategist is juggling 20 clients at once. Even with good intentions, things slip. Updates slow down. Context gets lost between calls. And the work starts drifting into autopilot.

You get the launch, sure. You might even get a few quick wins.

But you don’t get evolution.

That’s the core problem: CRO done well isn’t a one-time push. It’s a sustained, data-informed process. It needs attention—not just to the site, but to the strategy behind the site. That requires time, curiosity, and space to think.

And you can’t buy that with volume.

The Work We Do Doesn’t Fit Into a Template

There’s no such thing as a “CRO Theme.”
You can’t just swap in a few offers, run a generic A/B test, and call it strategy.

Every business I work with has a different:

• Traffic profile
• Content library
• Offer stack
• Audience behavior
• Internal goals

So every rebuild we do is grounded in that context.
We don’t just ask “What’s converting?”—we ask “Who’s seeing this? What do they care about? And how does that change by blog category, page intent, or traffic source?”

Then we build the infrastructure to test those hypotheses, and the systems to act on the results.

That level of custom work takes more than a dev sprint.
It takes a committed, long-term lens.

And the only way to do that well is to not overbook.

It’s Not Just a Project. It’s a Partnership.

When you work with me, you’re not just getting a new website. You’re getting a system that evolves.

That means we don’t stop after launch. We stick around to:

• Monitor real user behavior
• Run CTA experiments by blog category or offer type
• Refine placement, timing, and messaging
• Meet regularly to review data and make decisions

This isn’t an “install and forget” situation. It’s an ongoing collaboration that requires mutual trust, strategic back-and-forth, and enough breathing room to actually follow the data where it leads.

That’s why I don’t chase one-off rebuilds.
I invest in partnerships that get better over time.

And when I’m all-in on your project, you’ll know it. I won’t disappear after handoff or ghost you for two weeks mid-sprint. Because I’ve built my business model to protect that focus.

What That Means for You (And What It Doesn’t)

Choosing to work with only a few clients a year doesn’t mean I’m booked out forever.
It doesn’t mean you’ll get put on hold or pay boutique-agency prices just to have a conversation.

What it does mean is that if we work together, you’ll have my full attention.

You’ll have a partner who:

• Understands the nuances of your site and offer
• Knows your business goals and internal bottlenecks
• Can act quickly because we’ve built trust and context over time

It also means I’ll be honest if we’re not a fit—because I want to make sure my next open slot goes to a client I can truly serve well.

This model isn’t for everyone. But if it feels like a breath of fresh air, you’re probably the kind of client I built it for.

Wrap-Up: Scarcity Is a Feature, Not a Bug

There’s a lot of pressure in this industry to scale faster, sell more, and automate everything.

But after 14 years, I’ve learned that doing fewer projects better creates more value—for me and my clients.

Scarcity isn’t a bottleneck. It’s a benefit. It’s what keeps the work thoughtful, the outcomes meaningful, and the relationship sustainable.

If you’re looking for a growth partner—not just a developer—
and you’re ready for a site that evolves with you…

Let’s talk.

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